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About Us

What we do and why it matters

With more than 40 years of experience in electrical business, we know just what you need.

Bay Electric was established in the year 1999 by the accomplished entrepreneur Nicholas Rosella, who brought with him a wealth of knowledge and expertise accumulated over more than four decades in the electrical industry. Under Nicholas's leadership, Bay Electric has blossomed into a formidable corporation that proudly employs a diverse team of over 20 highly skilled field experts, in addition to a highly efficient in-house administrative staff that supports their operations seamlessly. The talented workforce at Bay Electric includes a variety of specialists such as Journeymen who carry out the essential electrical work, Estimators who provide accurate cost predictions, Electrical Engineers who design innovative electrical systems, Draftsmen who create detailed technical drawings, and CAD Operators who utilize advanced technology to bring those designs to life. Furthermore, the company boasts Experienced Project Managers who oversee the execution of projects to ensure timelines and budgets are met, Field Superintendents who manage on-site operations, and a fully staffed administrative office that handles the essential functions of the business. 


Our Vision and Mission

Over the years, Bay Electric has successfully undertaken a myriad of projects across multiple sectors, including numerous healthcare facilities, vital infrastructure developments, retail establishments, office build-outs, and various government projects. Among their most notable endeavors are the prestigious Saks Fifth Avenue flagship store and the distinguished United Nations Main Campus, showcasing Bay Electric's capability to collaborate with a broad spectrum of esteemed clients on a diverse range of high-profile construction projects. This extensive experience has established Bay Electric as a trusted leader in the electrical contracting field, recognized for its commitment to quality, safety, and customer satisfaction.


Our History

Bay Electric was built on a simple foundation: skilled craftsmanship, honest service, and a commitment to doing the job right the first time. What began as a small, hands‑on electrical operation grew steadily through word‑of‑mouth and long‑standing client relationships. Over the years, the company expanded its capabilities from basic residential work to full‑scale commercial installations, complex system upgrades, and code‑compliance projects across New York City.

With each decade, Bay Electric strengthened its reputation for reliability and technical expertise. The team became known for tackling challenging projects, navigating evolving electrical codes, and delivering solutions that kept pace with modern technology. Today, Bay Electric continues to honor its roots—combining old‑school workmanship with today’s best practices to serve homeowners, businesses, and builders with the same dedication that shaped the company from the start.



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Our team of
professionals

At Bay Electric, our team is made up of highly skilled, licensed professionals who bring decades of hands‑on experience to every project. We combine technical expertise with a commitment to safety, precision, and clear communication, ensuring every job is completed to the highest standard. Whether working on complex commercial installations or detailed residential upgrades, our electricians approach each task with professionalism, reliability, and pride in their craft. Clients trust us because we show up prepared, work efficiently, and deliver results that stand the test of time.

Collectively have over 100+ years of experience!

Nick Rosella

Owner / Licensee

Daniella Pevzner

President / WBE

Roni Makovoz

Project Executive

Gabriella Rosado

Executive Assistant

Tristian Tolentino

Payroll Specialist

Aleks Nemirov

Safety Supervisor

Kerry-Ann Bryan

Project Manager

Anthony McCabe

24/7 & Emergency Call

Ylli Baku

Financial Specialist

Cesar Valdez

Foreman

Ronnie Keller

Insurance Specialist

Lancel Wint

Foreman

We Provide Free Consulting

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